A very easy way to understand the 3-phase problem is to use an equilateral triangle. One with all three sides the same. Each phase wire from the ESC to the motor can be numbered 1, 2 & 3. This will represent the order the phases switch. Draw a triangle on a piece of paper and place the numbers 1,2 & 3 on the points of the triangle. Just place them randomly. Now count from 1 to 3 and the direction you count round the triangle will be clockwise or anti-clockwise. That is the direction the prop will go. To change direction, interchange any two numbers - example swap 1 & 2. The direction will now be the opposite way round. Easy eh!