i could go into shop buy a bike as i stated earlier for 109.99 what i didnt say was i could stand out side the same shop go net/phone reserve EXACTLYthe same bike, walk in and pay 79.99, now this puzzles me. where ever you look its like this i would get the same help, probaly served by the same person ,so the face to face argument is invalid so where does the 30 pound go , i would say a shop that sells on net , the cost of a computer , web access would cost more , but the shops already there any way so why is online cheaper not dearer, the service time is same as packing and poasting time so there is no difference there