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ken anderson.

By ken anderson.,
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Shaun Walsh

Shaun Walsh

Posted
Posted (edited)
3 hours ago, cymaz said:

For us of a certain age ❗

 

D650E2F5-B49D-4DFE-A14C-BCBFFD15BC9E.jpeg

Interestingly, Lucozade is a rare example of successful brand repositioning. 

When I was a child it was sold as a tonic for recovering from illness with the slogan "Lucozade, aids recovery" which was fine until the early 1980s when HIV appeared on the scene and "Aids recovery" suddenly became an unrealistic claim. So the brand positioning was changed to that of a sports drink which it still is today.

Edited by Shaun Walsh
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